1. Introduction

This Cookie Policy explains how our website uses cookies and similar technologies when you visit our website. We use Google Analytics to help us understand how visitors interact with our website, measure website performance and improve the services and information we provide. We do not use cookies for advertising, remarketing or personalised advertising purposes through this website. This policy should be read alongside our Privacy Policy.

2. What Are Cookies?

Cookies are small text files that are stored on your computer, tablet or mobile device when you visit a website. They help websites operate effectively and can provide information about how visitors use a website. Cookies may be classified as:
- Strictly necessary cookies: Required for a website to operate or provide a service requested by the user.
- Analytics cookies: Used to collect information about how visitors interact with a website, such as pages visited, time spent on pages and how visitors arrive at the website. Our website uses Google Analytics cookies for analytics purposes only.

3. How We Use Cookies

We use Google Analytics, a website analytics service provided by Google, to understand how visitors use our website. Depending on your consent choices and our Google Analytics configuration, the information collected may include:
- The pages you visit.
- The approximate duration of your visit.
- How you arrived at our website.
- The type of device, browser and operating system you use.
- General geographic information derived from your connection.
- Interactions with website content and navigation. We use this information to assess website traffic, identify areas for improvement and understand which content is most useful to our visitors.
We do not intentionally use Google Analytics to identify individual visitors by name.

4. Google Analytics Cookies

Google Analytics may use cookies to distinguish visitors, maintain session information and understand how visitors interact with our website.

5. Legal Basis for Using Cookies

We aim to comply with applicable UK privacy and electronic communications legislation, including the Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR). Where required, we will ask for your consent before placing or accessing non-essential analytics cookies on your device. You can choose to accept or reject analytics cookies. Rejecting them will not prevent you from using the essential features of our website. Where personal data is processed through Google Analytics, we will rely on an appropriate lawful basis under the UK GDPR and provide further details in our Privacy Policy.

6. Managing Your Cookie Preferences

When you visit our website, you may be presented with a cookie banner allowing you to accept or reject analytics cookies. You can change or withdraw your consent at any time through our cookie settings, where available. If you withdraw your consent, we will stop using analytics cookies in accordance with your updated preferences. Withdrawing consent does not affect the lawfulness of any processing carried out before withdrawal. You can also manage or delete cookies through your browser settings. Please note that deleting cookies through your browser may not automatically update your consent preferences on our website.

7. Google and Third-Party Processing

Google Analytics is provided by Google. Information collected through the service may be transmitted to and processed by Google in accordance with Google's applicable terms and privacy documentation. Depending on our configuration and the processing involved, Google may process information on our behalf and in other circumstances as described in Google's documentation. For further information, please see: -Google Privacy Policy: https://policies.google.com/privacy -Google Analytics information: https://support.google.com/analytics/ We recommend reviewing Google's documentation for further information about how the service processes data and the controls available to website owners.

8. Data Retention

Google Analytics data retention settings determine how long certain user-level and event-level data is retained within Google Analytics. We configure these settings in accordance with our business requirements and applicable data protection obligations. Aggregated reporting data may be retained differently from user-level and event-level data. For further information about the personal data we process and our retention practices, please refer to our Privacy Policy.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our website, our use of Google Analytics or applicable legal requirements. Any updates will be published on this page, together with the revised date shown at the top of the policy.

10. Contact Us

If you have any questions about this Cookie Policy or our use of cookies, please contact us using the contact details provided on our website. Email: cookies@bryantppc.com