Privacy Policy

1. Introduction

Bryant PPC ("we", "us" or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, use our services or otherwise interact with our business. We provide digital marketing services including PPC management, Google Ads management, SEO, website development, digital advertising, consultancy and related marketing services. We process personal information in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where applicable, the Privacy and Electronic Communications Regulations (PECR).

2. Who We Are

For data protection purposes, we are generally the **data controller** for personal information that we collect directly from website visitors, prospective clients and clients. Where we process personal information on behalf of a client as part of providing marketing services, we may act as a **data processor** on the client's behalf.

3. Information We Collect

Depending on how you interact with us, we may collect the following information: Information you provide to us This may include: * Your name * Company name * Job title or position * Email address * Telephone number * Website address * Business address * Information provided through contact or enquiry forms * Information contained in correspondence with us * Information about your business and marketing requirements * Information provided when requesting a quotation or consultation We only request information that is reasonably necessary for the relevant purpose.

Information collected automatically When you visit our website, certain technical information may be collected automatically. This may include: IP address, Browser type and version, Device type, Operating system, Approximate geographical location, Pages visited, Referring website, Date and time of visits, Website interaction and usage information The precise information collected will depend on the analytics, advertising and other technologies installed on our website.

4. How We Use Your Information

We may use personal information for the following purposes: * To respond to enquiries and requests * To provide quotations and proposals * To provide and manage our services * To communicate with existing and prospective clients * To manage client accounts and relationships * To deliver PPC, SEO and digital marketing services * To analyse advertising and website performance * To improve our website, services and customer experience * To administer contracts and payments * To maintain business records * To meet legal and regulatory obligations * To protect our website, systems and business against fraud, misuse and security threats * To send relevant marketing communications where permitted by law We will not use your personal information for purposes that are incompatible with the purpose for which it was originally collected unless permitted or required by law.

5. Our Lawful Basis for Processing

Under UK data protection law, we must have a lawful basis for processing personal information. Depending on the circumstances, we may rely on one or more of the following: Contract We may process information where it is necessary to enter into or perform a contract with you. For example, we may need your contact and business information to provide PPC management, SEO or other digital marketing services. Legitimate interests We may process information where it is necessary for our legitimate business interests and those interests are not overridden by your rights and interests. This may include managing our client relationships, improving our services, maintaining website security and conducting appropriate business-to-business marketing. ### Consent Where consent is required, we will ask for your consent before processing your information for the relevant purpose. You may withdraw consent at any time. ### Legal obligation We may process personal information where necessary to comply with a legal or regulatory obligation.

6. Marketing Communications

We may use your contact information to communicate with you about our services where permitted by applicable data protection and electronic marketing laws. Where consent is required, we will obtain it before sending marketing communications. You can opt out of marketing communications at any time by contacting us or, where applicable, using the unsubscribe facility included in our marketing emails. We will respect your request and will not continue sending marketing communications where we are required to stop. The rules governing electronic marketing sit alongside the UK GDPR and include the Privacy and Electronic Communications Regulations (PECR).

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide functionality, understand website usage, improve performance and, where applicable, support advertising and marketing activities. Cookies may be used for purposes including: * Essential website functionality * Website analytics * Performance measurement * Advertising measurement * Understanding how visitors interact with our website * Remembering preferences Where applicable, non-essential cookies and similar technologies will only be used in accordance with the requirements applicable to them, including consent requirements under PECR. We may use services such as Google Analytics, Google Ads or other advertising and analytics platforms. The technologies used on our website may change from time to time. PECR applies to cookies and other technologies that store information on, or access information from, a user's device, subject to applicable exceptions.

8. Google Ads and Advertising Platforms

As a digital marketing agency, we may use advertising and analytics technologies provided by third parties, including Google. These technologies may allow us to measure advertising performance, understand website activity and improve the effectiveness of marketing campaigns. Where applicable, these technologies may involve cookies, tracking tags, conversion tracking or similar technologies. The use of these technologies will be managed in accordance with applicable privacy and electronic communications requirements. Where we manage advertising campaigns on behalf of clients, we may also process information relating to the client's advertising accounts, campaigns, websites and marketing performance.

9. Information We Share

We do not sell your personal information. We may share personal information with trusted third-party service providers where necessary to operate our business or provide our services. These may include: * Website hosting providers * Email and communications providers * CRM and customer management systems * Analytics providers * Advertising platforms * Payment providers * IT and security providers * Professional advisers * Cloud storage providers Where we use third-party service providers to process personal information on our behalf, we will take appropriate steps to ensure that suitable contractual and security arrangements are in place. We may also disclose information where required to do so by law, regulation, court order or other lawful authority.

10. International Data Transfers

Some of the service providers we use may process information outside the United Kingdom. Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is made in accordance with applicable UK data protection legislation and that appropriate safeguards are in place where required.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, contractual or reporting requirements. The length of time we retain information will depend on the nature of the information and our relationship with you. For example, client and financial records may need to be retained for longer periods than information relating to a general website enquiry. When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

12. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against: * Unauthorised access * Accidental loss * Destruction * Misuse * Alteration * Unauthorised disclosure However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure.

13. Your Data Protection Rights

Depending on the circumstances, you may have rights under UK data protection law including the right to: * Request access to the personal information we hold about you * Request correction of inaccurate or incomplete information * Request deletion of your personal information in certain circumstances * Request restriction of processing in certain circumstances * Object to certain types of processing * Request transfer of certain information to another organisation * Withdraw consent where processing is based on consent You also have the right to object to direct marketing. Some rights are subject to specific conditions and exemptions under applicable legislation. If you would like to exercise any of these rights, please contact us using the details provided below.

14. How to Contact Us

If you have a question about this Privacy Policy, how we use your information, or you wish to exercise your data protection rights, please contact: privacy@bryantppc.com. We will normally respond to data protection requests within the timescales required by applicable law.

15. Complaints

If you have concerns about how we have handled your personal information, we encourage you to contact us first so that we can investigate your concerns. You also have the right to complain to the **Information Commissioner's Office (ICO)**, the UK's independent supervisory authority for data protection. Information about making a complaint is available from the ICO's website.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, technology or applicable legal requirements. The latest version will always be published on this website, together with the date it was last updated.